Do you remember the first time you saved your money to buy that something special that you couldn’t live without? Do you remember the feeling of anticipation, and the joy to finally receive?
Now you are going to learn how to create that same feeling for your future customers. As far as I can tell, learning is about the ability to open your mind completely. To me, as I see it, that’s what it’s all about.
1. The golden rule is quality customer service
Never lie or deceive your customers. You want them and everyone they know to come back for more.
2. Believe in your product
If you honestly believe that your product is great then your sales will be great.
3. Create no risk for your customer
Offer your customer a full money back guarantee. If your product is great then you won’t get many people asking for their money back.
4. Make you product seem irresistible
Create hope by letting the customer live their dream by purchasing your product.
Letting your customer know what they have to lose by not buying your product is more successful than only mentioning the benefits. Include both. People are more motivated by the idea of losing something than of gaining that very same thing. This fear factor is highly effective to encourage people to buy.
Scarcity is another irresistible tool. People want more of what they can’t have, or what they can have less of. Explain what it is that your product will give them that they can’t get anywhere else.
Present your product as new and exclusive; this will make your product appear even more valuable and irresistible.
5. Appear as an Expert
“If an expert says it, it must be true”
The most powerful expert is one that is both credible and trustworthy. Let the buyer know you’re an expert before trying to sell them the product.
Before you present the strongest benefits to buy the product, first show a weakness or a draw back in what you are suggesting and you will appear more trustworthy.
For example, “Here is the weakness; however these strengths overwhelm this particular weakness.”
6. Comparing your product with other alternatives
Show how other products are inferior to yours. Your product must be either cheaper, more effective, better quality, better for the environment, or more stylish than other similar items. The more factors that rein true the better your sales become.
7. The power of reciprocation
Offer the potential buyer a gift or favour, and then ask the buyer to repay the favour. People say yes to those they owe. We feel obligated to give back to those who have given to us.
If you have a compelling argument, you are more likely to receive a yes after a no. If someone says no and you retreat after the situation you lose, if someone says no and you retreat in the situation then you win.
Remember - always start with the largest request.
Ask the buyer if they wish to buy the large package first, then offer the medium package second, finally the smaller package third.
8. Make sure you ask the buyer to buy
It’s amazing how many ads I read or retail shops I visit and then don’t get asked to buy the product. You must give your pitch, and then ask if they want to buy.
Customer interaction with your advertisement is vital. Ask questions that require a yes answer, and ask if they want to buy.
Example #1
Do you want to buy the highest quality ?
Do you want to pay lower than retail prices?
Then you want to buy this product.
Click here to receive
Example #2
Tell the buyer if they spot the spelling mistake that you placed on purpose then they win a mystery prize.
Try to be original and/or interesting in your approach to asking the “big question”
– would you like to buy this now?
9. Never lose the customers attention
Don’t use long confusing words and keep it short and simple. Depending on your target audience, use the appropriate jargon and presentation.
Use headings and bulleted points because many people will just skim over the information. Remember most people will decide whether they like something within the first few seconds.
People prefer to say yes to those they know and like. People like others who are similar, give compliments, and are co-operative.
Mention you know what it's like to have the problem that your product solves, and that you can help them achieve their much sort after solution. Say that you are sure they will make the right decision, and congratulate them on finding your product and getting so close to success.
10. Create a sense of urgency
Show how popular the product is, and let the customer know that time is running out.
For example, Customer demand for this product has been tremendous. If we rapidly sell out, then don’t worry, we have fortunately secured the last available shipment and it’s on the way.
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